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The marketing-content skill

The reference skill the rest of the set builds on: a shared vocabulary for marketing copy, plus the channel-level best practices that decide what a piece of copy is doing. Pair it with anti-slop, which governs the prose itself; this one governs the structure and the strategy.

It's model-invoked: the agent consults it whenever it writes or reviews marketing copy, and the other skills (grill-me-content, repo-to-landing, content-architecture) use its terms so the whole set means the same thing by the same words.

Install​

The skills package is the default path:

npx @viewfieldai/skills add marketing-content

Or run npx @viewfieldai/skills with no arguments for the interactive picker; picking grill-me-content, repo-to-landing or content-architecture there pulls this one in too, because they reference its vocabulary (deselect it to opt out).

Prefer the raw file? Download SKILL.md and place it yourself, for example for Claude Code:

mkdir -p .claude/skills/marketing-content
curl -o .claude/skills/marketing-content/SKILL.md https://docs.viewfield.ai/marketing-content/SKILL.md

The vocabulary​

Seven terms, used exactly:

  • Reader: the one person a surface is written for. Not a persona wall.
  • Hook: the earned first line: a specific claim, a surprising number, a named pain.
  • Promise: the one change in the reader's life this thing delivers. One per surface.
  • Proof: evidence shown rather than asserted. "Blazing fast" is a claim; "p95 went from 900ms to 210ms" is proof.
  • Objection: the specific reason this reader would bounce, answered where it occurs in the flow of the page.
  • CTA: the one action a surface asks for, verb-first. A page with three asks has none.
  • Message home: the single surface where a claim canonically lives; everything else links or shortens, never restates.

What else is in it​

The hierarchy of proof (show > cite > claim), the one-page-one-job rule, native structure sketches per channel (landing page, launch post, docs intro, email, X/LinkedIn), title and hook patterns that survive anti-slop, search-intent basics without keyword slop, and a measurement mindset (every CTA implies a metric).

It reads CONTENT.md and VOICE.md from your repo root when they exist; they outrank everything in the skill.

This is the manual version. Viewfield runs the same discipline on every draft against your saved brand voice, your writing rules and the checks.